In
generating leads, and even in maintaining them, it’s important to
give prospective customers every bit of information about your
business to give them a clear picture of what to expect from your
products and services. This applies every ad you post on any
platform, be it traditional media or online. This is because local
businesses that fail to provide even the most basic background
information run a bigger risk of losing potential leads.
In
a study commissioned by the Yellow Pages Association, they uncovered
that almost 20 percent of people found the information on ads posted
online (and even on the traditional Yellow Pages) insufficient. The
study, titled Local
Media Tracking Study,
noted that what most ads lacked, as pointed out by the respondents,
were the business’ operation hours, details about their projects or
services, price ranges, locations, and their website URLs. Another
issue is that many of the ads the respondents saw had vague or
insufficient information.
