Informing Your Market: The Value of Info-Rich Ads

In generating leads, and even in maintaining them, it’s important to give prospective customers every bit of information about your business to give them a clear picture of what to expect from your products and services. This applies every ad you post on any platform, be it traditional media or online. This is because local businesses that fail to provide even the most basic background information run a bigger risk of losing potential leads.

In a study commissioned by the Yellow Pages Association, they uncovered that almost 20 percent of people found the information on ads posted online (and even on the traditional Yellow Pages) insufficient. The study, titled Local Media Tracking Study, noted that what most ads lacked, as pointed out by the respondents, were the business’ operation hours, details about their projects or services, price ranges, locations, and their website URLs. Another issue is that many of the ads the respondents saw had vague or insufficient information.

What is the Web Saying about Your Business?

The Internet is not a fair place, and this is especially true for Phoenix businesses. The effect of a single bad review can cancel out the many good ones that you already have. A few negative Twitter mentions can tarnish your image, and an obscure scornful comment somewhere on the web may convince a potential customer not to patronize your products or services anymore. So much hinges on your online reputation, so you need to guard it carefully.

As an entrepreneur, however, you can’t spend your days sifting through the web responding to everything that’s being said about your business. Fortunately, there are internet marketing companies who offer services that accomplish the same thing. These specialists will find mentions about your business on the web, and if necessary, implement strategies that will drive down negative content and ensure that good buzz always dominates the bad.

Three Tips for Website Search-Friendliness

“If you build it, he will come” goes a popular line from a popular Hollywood movie. Sadly, this statement no longer works with today’s search engines. For sure, you’ll have to work hard for Google and Yahoo to notice you, and the only way to do so is to make your website “search engine-friendly.”

For a search engine-friendly website, you’ll need to follow these tips:

The Elements of Internet Marketing Success

Internet marketing seems easy. After all, all you need to do is set up a website, get a Facebook page, and implement some appealing campaigns and you’re done, right? Wrong! Internet marketing is a lot more complicated than that. Here’s what you need to take into account:

2014 Internet Marketing Trends

Online marketing is constantly evolving. As 2014 looms in, so do the numerous innovations that game changers are expected to bring forth. For this year, here are some of the trends to watch out for in the online marketing field.

Social media marketing will require more diversity.

It seems just days ago when businesses and their owners were pretty limited when it came to the social media networks they could use to propagate their marketing campaigns. Now, it seems like more social networking sites are appearing all the time; and while some never really took off, newer sites like Pinterest, Google+, and Instagram have caught on and are as popular as ever.

A Guide to Social Media Posting for Businesses

Today, social media marketing is an invaluable tool that budding businesses simply cannot ignore. With the growing number of social media channels though, it’s important for you to know how to effectively market your products and services in the ones that you’re using (yes, you should cover more than just one social media site) and efficiently keep track of the effectiveness of your posts.

Understand the Sites

The important key in choosing which social media sites to hook your business onto is to determine the key features and limitations of each one. For instance, while characters for Facebook posts are pretty much endless (actual limit is 63,206), Twitter has a strict 140 character limit.