Today, social
media marketing is an invaluable tool that budding businesses
simply cannot ignore. With the growing number of social media
channels though, it’s important for you to know how to effectively
market your products and services in the ones that you’re using
(yes, you should cover more than just one social media site) and
efficiently keep track of the effectiveness of your posts.
Understand the Sites
The important key in
choosing which social media sites to hook your business onto is to
determine the key features and limitations of each one. For instance,
while characters for Facebook posts are pretty much endless (actual
limit is 63,206), Twitter has a strict 140 character limit.
