With
2014 coming to a close, internet marketing professionals have been coming up
with their predictions for trends and go-to strategies next year. Most agree
that the focus will be on two aspects – holistic online presence management and
content-driven marketing.
Regarding
online presence, the advent of smartphones has made it possible for consumers
to stay connected to the Internet while on the go. As such, online marketing
companies will undoubtedly explore more ways to utilize this avenue, enhancing
their clients’ brands and services in mobile platforms.
