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Wednesday, June 25, 2014

2014 Internet Marketing Trends

Online marketing is constantly evolving. As 2014 looms in, so do the numerous innovations that game changers are expected to bring forth. For this year, here are some of the trends to watch out for in the online marketing field.

Social media marketing will require more diversity.

It seems just days ago when businesses and their owners were pretty limited when it came to the social media networks they could use to propagate their marketing campaigns. Now, it seems like more social networking sites are appearing all the time; and while some never really took off, newer sites like Pinterest, Google+, and Instagram have caught on and are as popular as ever.
Audiences would demand video and image content even more.
More and more information are being put up on the web literally every second, and competing for attention is a daunting task for most online marketers. That is, however, if the information to be posted has something special and different in store – like videos and images. Indeed, written content that includes memorable, compelling pictures or graphics, and content in the form of video is much more likely to get noticed than text-only information.

Less will be more.
A good example for this would be Apple and Google, two of the world’s top brands that are bent on keeping everything simple. The expected shift in consumer preference will sway into this trend supported by industry giants – a trend that mainly involves simplistic marketing messages instead of in-depth yet irrelevant ones.

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