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Sunday, May 25, 2014

A Guide to Social Media Posting for Businesses

Today, social media marketing is an invaluable tool that budding businesses simply cannot ignore. With the growing number of social media channels though, it’s important for you to know how to effectively market your products and services in the ones that you’re using (yes, you should cover more than just one social media site) and efficiently keep track of the effectiveness of your posts.
Understand the Sites
The important key in choosing which social media sites to hook your business onto is to determine the key features and limitations of each one. For instance, while characters for Facebook posts are pretty much endless (actual limit is 63,206), Twitter has a strict 140 character limit.

Know the Audience
Some social media sites are perfect for your business, while others aren’t. The answer will depend mainly on what particular channel your demographic frequents. Facebook for instance, caters to pretty much everyone, so be sure to have a presence on Facebook. Meanwhile, Twitter is more of a young adult’s show while Instagram is for photography enthusiasts, travelers, and foodies.
Choose Content Types
After choosing the sites that are applicable for your business to use, you should be able to choose the right content types for each one. For example, Twitter’s challenges you to engage readers in as few words as possible, Facebook allows you to post lengthy quotes or even blog posts, and as for Instagram, the message of your chosen photos will be more valuable than the text itself.

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