Today, social
media marketing is an invaluable tool that budding businesses
simply cannot ignore. With the growing number of social media
channels though, it’s important for you to know how to effectively
market your products and services in the ones that you’re using
(yes, you should cover more than just one social media site) and
efficiently keep track of the effectiveness of your posts.
Understand the Sites
The important key in
choosing which social media sites to hook your business onto is to
determine the key features and limitations of each one. For instance,
while characters for Facebook posts are pretty much endless (actual
limit is 63,206), Twitter has a strict 140 character limit.
Know the Audience
Some social media sites
are perfect for your business, while others aren’t. The answer will
depend mainly on what particular channel your demographic frequents.
Facebook for instance, caters to pretty much everyone, so be sure to
have a presence on Facebook. Meanwhile, Twitter is more of a young
adult’s show while Instagram is for photography enthusiasts,
travelers, and foodies.
Choose Content Types
After choosing the
sites that are applicable for your business to use, you should be
able to choose the right content types for each one. For example,
Twitter’s challenges you to engage readers in as few words as
possible, Facebook allows you to post lengthy quotes or even blog
posts, and as for Instagram, the message of your chosen photos will
be more valuable than the text itself.
No comments:
Post a Comment