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Wednesday, March 25, 2015

Simple Tips to Improve Your Website’s SEO

Search engine optimization (SEO) is an important online marketing tool for businesses of all sizes as it helps them rank better on Google and other prominent search engines. Thanks to SEO, businesses are easier to find on the Internet, leading to more customers.

Right now, you may already be benefitting from SEO. As great as your SEO campaign is performing, however, know that there are certain steps you can take to maximize the benefits your internet marketing campaign provides. These include:

Consistent Internal Links

Search engines treat URL extensions as separate pages, so is treated as a completely different page as If you have links that use different extensions, know that you are splitting traffic and page rank benefits between the two URLs. Remove the extensions and just use normal URLs.

Prioritize Speed

Loading speed is one of the factors search engines use to help determine the rank of a website, although its impact is small. Despite this, you should optimize your website’s loading speed. A slow loading website leads to a poor user experience and a significant increase in your bounce rate, which has a negative impact on your ranking.

Share More Than Your Own

Gaining links is hard work if you’re stingy with linking back to what others have written. If you enjoyed content someone else has written, share it with other people. In turn, other authors are more inclined to share what you’ve written, helping you build a strong network of quality backlinks.

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