Search
engine optimization (SEO) is an important online marketing tool for
businesses of all sizes as it helps them rank better on Google and
other prominent search engines. Thanks to SEO, businesses are easier
to find on the Internet, leading to more customers.
Right
now, you may already be benefitting from SEO. As great as your SEO
campaign is performing, however, know that there are certain steps
you can take to maximize the benefits your internet marketing
campaign provides. These include:
Consistent
Internal Links
Search
engines treat URL extensions as separate pages, so homepage.com/index
is treated as a completely different page as homepage.com. If you
have links that use different extensions, know that you are splitting
traffic and page rank benefits between the two URLs. Remove the
extensions and just use normal URLs.
