Benefits of Hiring an Internet Marketing Company

Time is a precious commodity when running a small business in Phoenix, so it's important to delegate things like your marketing efforts to others who can produce a maximum return on your investment. Smart entrepreneurs in the Phoenix area are hiring professional Internet marketing companies to help them drive profits and increase business by leveraging the power of the Internet.

When you hire a professional firm for your Internet marketing needs, you get the following benefits:

Professional Service

It's important to hire a company with a proven track record of good customer service. When you hire professionals, you can be sure that they'll be there when you have problems, and they can help you create a marketing plan that works for your business.

Simple Tips to Improve Your Website’s SEO

Search engine optimization (SEO) is an important online marketing tool for businesses of all sizes as it helps them rank better on Google and other prominent search engines. Thanks to SEO, businesses are easier to find on the Internet, leading to more customers.

Right now, you may already be benefitting from SEO. As great as your SEO campaign is performing, however, know that there are certain steps you can take to maximize the benefits your internet marketing campaign provides. These include:

Consistent Internal Links

Search engines treat URL extensions as separate pages, so homepage.com/index is treated as a completely different page as homepage.com. If you have links that use different extensions, know that you are splitting traffic and page rank benefits between the two URLs. Remove the extensions and just use normal URLs.

Informing Your Market: The Value of Info-Rich Ads

In generating leads, and even in maintaining them, it’s important to give prospective customers every bit of information about your business to give them a clear picture of what to expect from your products and services. This applies every ad you post on any platform, be it traditional media or online. This is because local businesses that fail to provide even the most basic background information run a bigger risk of losing potential leads.

In a study commissioned by the Yellow Pages Association, they uncovered that almost 20 percent of people found the information on ads posted online (and even on the traditional Yellow Pages) insufficient. The study, titled Local Media Tracking Study, noted that what most ads lacked, as pointed out by the respondents, were the business’ operation hours, details about their projects or services, price ranges, locations, and their website URLs. Another issue is that many of the ads the respondents saw had vague or insufficient information.

What is the Web Saying about Your Business?

The Internet is not a fair place, and this is especially true for Phoenix businesses. The effect of a single bad review can cancel out the many good ones that you already have. A few negative Twitter mentions can tarnish your image, and an obscure scornful comment somewhere on the web may convince a potential customer not to patronize your products or services anymore. So much hinges on your online reputation, so you need to guard it carefully.

As an entrepreneur, however, you can’t spend your days sifting through the web responding to everything that’s being said about your business. Fortunately, there are internet marketing companies who offer services that accomplish the same thing. These specialists will find mentions about your business on the web, and if necessary, implement strategies that will drive down negative content and ensure that good buzz always dominates the bad.

How to Get More People to Share Your Content

If you are currently doing SEO and content marketing, then you are fully aware of how important it is to get your readers to share your content. Of course, actually getting them to do so is easier said than done. Still, there are several simple methods you can try to increase the chances of having your content shared by your readers:

More than Words

Many readers let out a sigh of frustration whenever they see a seemingly endless block of text. Pique the interest of your readers by adding an eye-catching photo or an embedded video. After all, people are more likely to share great content when it’s paired with interesting and informative visuals.