Websites are often
misunderstood as the build-it-and-they-will-come element of an online
business. However, even if they do come, much reviewing of the site’s
performance will still be required, and a reputable Internet
marketing company can help you with a website audit. There are a
number of critical aspects to consider when your website is
scrutinized.
Crawlers of the Web
Search engines have
programs called spiders that “crawl“ the website’s code and
catalog the elements that pass established standards. The
satisfactory material will then be factored into the page’s final
search ranking. A site auditor goes through the site code and
itemizes parts that hinder the spiders’ work, for later removal by
a web developer; for instance, embedded Flash movies are notorious
for this.
Functionality
A great website with
rich content may be all but worthless if the user takes forever to
find and click the links they want. Web design factors into the audit
in terms of how links are structured and whether these are easily
accessible–if the links are highly responsive, the customer may
spend more time exploring other sections of the site. The audit will
track down which user clicked which pages and how long they stayed.
URL
The website’s URLs
also require proper structuring and consistency, especially in the
main page’s URL itself. It is also needed when you establish a new
site and opt to migrate your current material there; in this case,
the old website must have 301 redirects.
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