“If
you build it, he will come” goes a popular line from a popular
Hollywood movie. Sadly, this statement no longer works with today’s
search engines. For sure, you’ll have to work hard for Google and
Yahoo to notice you, and the only way to do so is to make your
website “search engine-friendly.”
For
a search engine-friendly website, you’ll need to follow these tips:
Create
an XML Sitemap
XML
Sitemaps are a way to tell search engines about pages on your website
they may not otherwise discover. In simple terms, creating and
submitting an XML Sitemap ensures that search engines will know about
all the pages on your site that you want them to recognize.
Conceal
irrelevant pages
You
may have pages on your site that you don’t want search engines to
see, such as Terms and Conditions pages, pages with sensitive
information, etc. Use the robotx.txt file to identify pages that
search engines should ignore during the crawl.
Build
backlinks
Having
a lot of different sites link back to yours is a great way for search
engines to determine your site’s credibility. Think of these links
as votes for your site from other sites. If the creators of these
other sites think that your website is worth linking to, then search
engines are more inclined to think so, too.
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