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Tuesday, October 7, 2014

The Elements of Internet Marketing Success

Internet marketing seems easy. After all, all you need to do is set up a website, get a Facebook page, and implement some appealing campaigns and you’re done, right? Wrong! Internet marketing is a lot more complicated than that. Here’s what you need to take into account:

  • Great web design. If you want to turn your site visitors into customers, you’ll need to have a webpage that is easy to use and is eye-catching. Just having a bare-bones website will not be enough to convert people into buyers of your product. It needs to have a great interface and present information about your company, products, or services in a way that convinces visitors that you’re the one they’re looking for.
  • Targeted content. This is the other half of the equation when it comes to getting customers. You want content that is ideal for your target demographic. If you want baby boomers as your clients, you don’t create content that attracts Gen-X or Gen-Y consumers. Well-made content encourages people to trust you and your products and generates a rapport for future sales.
  • Social sharing. Of course, you’ll need to spread word about your business website. Right now, it’s popular to use the many social media sites available like Facebook and Twitter to firmly establish your online presence. The more people who know of you, the more potential visitors there would be to your site.

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