What is the Web Saying about Your Business?

The Internet is not a fair place, and this is especially true for Phoenix businesses. The effect of a single bad review can cancel out the many good ones that you already have. A few negative Twitter mentions can tarnish your image, and an obscure scornful comment somewhere on the web may convince a potential customer not to patronize your products or services anymore. So much hinges on your online reputation, so you need to guard it carefully.

As an entrepreneur, however, you can’t spend your days sifting through the web responding to everything that’s being said about your business. Fortunately, there are internet marketing companies who offer services that accomplish the same thing. These specialists will find mentions about your business on the web, and if necessary, implement strategies that will drive down negative content and ensure that good buzz always dominates the bad.

How to Get More People to Share Your Content

If you are currently doing SEO and content marketing, then you are fully aware of how important it is to get your readers to share your content. Of course, actually getting them to do so is easier said than done. Still, there are several simple methods you can try to increase the chances of having your content shared by your readers:

More than Words

Many readers let out a sigh of frustration whenever they see a seemingly endless block of text. Pique the interest of your readers by adding an eye-catching photo or an embedded video. After all, people are more likely to share great content when it’s paired with interesting and informative visuals.

Internet Marketing Trends for 2015

With 2014 coming to a close, internet marketing professionals have been coming up with their predictions for trends and go-to strategies next year. Most agree that the focus will be on two aspects – holistic online presence management and content-driven marketing.

Regarding online presence, the advent of smartphones has made it possible for consumers to stay connected to the Internet while on the go. As such, online marketing companies will undoubtedly explore more ways to utilize this avenue, enhancing their clients’ brands and services in mobile platforms.

Three Tips for Website Search-Friendliness

“If you build it, he will come” goes a popular line from a popular Hollywood movie. Sadly, this statement no longer works with today’s search engines. For sure, you’ll have to work hard for Google and Yahoo to notice you, and the only way to do so is to make your website “search engine-friendly.”

For a search engine-friendly website, you’ll need to follow these tips:

The Elements of Internet Marketing Success

Internet marketing seems easy. After all, all you need to do is set up a website, get a Facebook page, and implement some appealing campaigns and you’re done, right? Wrong! Internet marketing is a lot more complicated than that. Here’s what you need to take into account:

Tips on Finding Your Way in Online Marketing

Businesses have taken their marketing methods online and it works. Promoting one’s products and services online is almost the same as advertising in print—the objective is visibility. However full knowledge and optimization of online marketing tools can be tricky for local businesses.

Phoenix Internet Marketing Company Can Help With Google-Accepted SEO

Specialist firms such as Results Internet Marketing are familiar with the rules and regulations that Google and other search engines have established to protect Internet users from spamming activities. Their professionals are well-versed in providing online brand management services in Phoenix that aim to create original content that passes stringent search engine standards. Moreover, these companies can help a business with its digital promotions goals as they are also experienced marketers. Internet marketing is a crucial factor that could spell the success or the demise of a business. While exposure is always good, companies cannot risk being tagged as spammers and get heavy penalties from Google and other search engines. It would be beneficial for business owners to first consult with those who are familiar with the list of acceptable SEO methods before engaging in online promotion.
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